Digital Designer Designation
Overview
The Digital Designer Designation is a multi-course professional certification designed to train contemporary digital designers across UX, systems thinking, learning architecture, and AI-assisted creative workflows. Conceived as a flagship learning ecosystem, the program was built to function both as a direct-to-learner offering and as a white-label certification for universities and professional institutes. The work combines high-end design pedagogy, project-based learning, and enterprise-grade e-learning infrastructure into a single, portable system.
Challenge
The market for digital design education was fragmented and outdated. Most programs treated design craft, UX, learning systems, and emerging AI workflows as separate disciplines, resulting in siloed learning and shallow professional readiness. There was a clear absence of an integrated, visually coherent certification that could bridge practice, systems thinking, and real-world application while remaining adaptable across institutions, languages, and markets. The challenge was to design not a course, but a complete, institution-grade learning product.
Solution
ALONSO studio conceived, and produced the Digital Designer Designation in full. Defined by the complete curriculum architecture, competency framework, and assessment model, alongside a cohesive visual identity and brand system. High-fidelity interactive courses were developed using modern standards, including certification logic, badges, and SCORM-based delivery. AI-assisted workflows were embedded throughout the program to support design, writing, and creative production. The system was engineered from the outset for localisation and white-label deployment, including a full Castilian Spanish version for European academic partners.
Results
The Digital Designer Designation now operates as a standalone learning brand and a transferable intellectual property asset. It is deployable as a direct-to-market certification or as a white-labelled program for universities, design academies, and professional institutes. The curriculum is fully localised for Spanish-language delivery and structured to support future specialisations across AI, narrative systems, and learning architecture. Demonstrating ALONSO studio’s ability to design and deliver a complete, market-ready educational institution—from pedagogy and narrative to technology, and long-term scalability—forming a foundation for licensing and partnerships.
